If you are a regular reader of Powder Coated Tough magazine,
you have seen the logo and can certainly appreciate its
intentions. What you may not realize is that “Powder Coated
Tough” is more than just the name of our magazine. It is, in
fact, the Powder Coating Institute’s way of life. Living “Powder
Coated Tough” means that we advance, support and promote
powder coating as a viable, long-lasting, cost-effective, and
environmentally friendly finishing solution. Hence the tagline:
STRONGER. GREENER. BETTER. Through staff and committee
involvement, we not only strive to educate a sustainable
powder coating workforce, but we also promote the benefits that
powder coated products provide to end users and consumers.
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