Director's Message: Let's Share!

You won’t find Powder Coated Tough magazine on the rack at the local retail store. You’re also not likely to see it sitting on the table as you wait for your next haircut. Geared to our specific industry, this trade publication delivers valuable content about powder coating. It’s delivered by subscription only in print and digital formats. We conducted a reader survey recently, which delivered some illuminating results. I’d like to share some of those results with you now.

Subscribers told us that they regularly engage with the magazine, reading “every” or “most” issues. Not only that, they share their issue with others in their companies, indicating it is a valued resource. So, our reach stretches beyond our 16,000+ subscribers. Sharing valued resources results in a more educated industry. We accomplish this not only with Powder Coated Tough, but also with our events such as the Custom Coater Forum, our new Peer Groups, our HandsOn Workshops and the Powder Coating Technical Conference. Beyond education, sharing resources is another key to the success of the Powder Coating Institute (PCI)—such as with our committee efforts. We are very grateful for the volunteers who help us continue to progress.

In the survey, our readers had many reasons for enjoying Powder Coated Tough. They’re looking for advice (such as in the Ask Joe Powder column) or wondering who’s doing what (which can be found in the Powder Perspective news coverage as well as in company advertisements). Others are interested in what peers in the industry are up to (as can be found in our case study features). Those who are trying to stay up to speed with the industry’s trends and technology can find them in the Technology Interchange feature. If you are one of the latter readers, you don’t want to miss our contributing author’s piece on industry apps. You can find Paul Mills’ article on page 35.

Thanks to each and every one of you for being a loyal reader of Powder Coated Tough. As a valued Powder Coated Tough subscriber, it is important that we know what you would like to see covered in future issues. Is there a particular topic you’d like to read about? Are you facing a challenge that we could address to help you as well as the rest of the industry? Do you have a special-interest powder coating story to tell? We’re open to all suggestions and ideas and would love to hear from you anytime. Send your ideas to <a href="mailto:editor@ powdercoating.org">editor@ powdercoating.org. Or you can contact me directly via email at trena@powdercoating.org. Let’s share!

Trena Benson, Executive Director

832-367-5173

trena@powdercoating.org