Sometimes it is About What You Know
Posted on Wednesday, January 11, 2017
By: Kelly Gregart
The Powder Coating Institute
(PCI) is dedicated to
ongoing efforts promoting
the use of powder coatings.
The association takes pride in
committing resources to focus
on goals that are important to
PCI members and the industry.
As part of this continuous effort,
PCI has strategically organized a
campaign to expand awareness
about the benefits of powder
coatings.
The campaign is
composed of two video
series. One targeting the
consumer audience, and
the other targeting product
manufacturers, or more
commonly, original equipment
manufacturers (OEMs). Each
video series will emphasize a
message that powder coatings
are Stronger, Greener, and
Better. Viewers will see and
hear this message highlighted
throughout the storyline along
with the appearance of the PCI
Powder Coated Tough Stamp.
Within each video series, PCI
will produce additional videos
targeting specific consumer and
industry segments, with each
delivering a relevant message to
the audience. For the consumer
audience, the expectation is to
promote awareness and inspire
consumers to purchase products
with a powder coated finish.
For the OEMs, these videos will
outline the value of producing
a product with a powder coated
finish. Additionally, these videos
will encourage OEMs to use
and leverage the Powder Coated
Tough Stamp in their marketing
and product promotions.
The PCI Promotions
Committee is gearing up for the
release of the first two videos,
one for the consumer and
another for the OEM audiences.
Introduction plans include
distribution through traditional
consumer and industry outlets,
as well as via PCI social media
channels. The videos will also
be part of PCI’s promotion at
the upcoming FABTECH 2016
tradeshow in Las Vegas in
November.
We are excited about this
endeavor and consider it a
vital part of our association
mission, which is to educate
and promote the use of powder
coatings. We look forward to
your feedback on this project
and many others as we jointly
work toward strengthening the
future prosperity and growth of
our industry.
Visit www.powdercoating.org
to view the videos, or use the
QR code.
Kelly Gregart
kelly.gregart@nordson.com