Resolve to Get Active

Of course, January is the perfect time for resolutions. Some people set goals to become active and lose weight, so they sign up for a gym membership. Others may resolve to spend more time with their families. Companies also set goals for the year; these typically surround increasing sales and margins.

As a part of the powder coating industry, your goal could be to join the hundreds of others members at The Powder Coating Institute (PCI) and discover the true value of being an active member in the association. I emphasize the word “active,” because just like a gym membership, you need to use it to reap the benefits. I can tell you from experience that being an active member will pay off in spades for your company.

Back in 2002, I took over as powder coating sales director at Sherwin Williams, and there were folks who questioned the value of a PCI membership. At that time, we resolved to be active members of the association. Do you know that it took less than one year to realize the exceptional value that can be obtained through active membership? Networking at the numerous events that PCI sponsors throughout the year brought us knowledge that we didn’t have before. By participating in various training events and technical sessions, our company gained numerous leads that have turned into long-time customer relationships. Along the way, I have met many colleagues who are valuable resources when I am looking for technical advice.

So, as we head into this New Year, set a goal: Resolve to become an active member of The Powder Coating Institute. Don’t be the person who joins a health club and then sits at home. Rather, champion the cause and realize the benefits of active membership!

Bob Cregg is industry director for The Sherwin- Williams Company. He can be reached via email at rpcregg@sherwin.com.