PCI Members - Together We’re Tougher
Posted on Wednesday, February 4, 2015
If you are a regular reader of Powder Coated Tough magazine,
you have seen the logo and can certainly appreciate its
intentions. What you may not realize is that “Powder Coated
Tough” is more than just the name of our magazine. It is, in
fact, the Powder Coating Institute’s way of life. Living “Powder
Coated Tough” means that we advance, support and promote
powder coating as a viable, long-lasting, cost-effective, and
environmentally friendly finishing solution. Hence the tagline:
STRONGER. GREENER. BETTER. Through staff and committee
involvement, we not only strive to educate a sustainable
powder coating workforce, but we also promote the benefits that
powder coated products provide to end users and consumers.
Advancing Our Workforce
Through committees made up of knowledgeable industry
experts, PCI® has created several hands-on workshops geared
toward educating and training industry beginners as well as
advanced users looking to optimize their current operations. Educational
opportunities are also made available through industry
forums and conferences throughout the year. But, the efforts
don’t stop there. PCI® committees have also published best
practices, technical briefings and a powder coating handbook
that has become a staple to any powder coating operation.
Promoting the Benefits
With the help of members, PCI® is actively working to grow
the “Powder Coated Tough” Stamp program, which was developed
to encourage consumers to buy powder coated products.
PCI® works with custom coaters and original equipment manufacturers
to educate consumers about the benefits of purchasing
powder coated products. The current campaigns involve member
use of the Stamp on their finished products and marketing
materials, nationwide press releases, and consumer magazine
articles. In addition, PCI® recently started a Pinterest site (www.pinterest.com/itspowdercoated), which is gaining momentum.
Join Us!
If you’re reading this magazine, you already have some stake
in the powder coating industry. Why not join in our efforts to
advance powder’s use and encourage consumers to purchase
products that are Powder Coated Tough? Join a committee, contribute
to our magazine, use the Stamp, follow us on Pinterest,
share our Facebook updates and Tweets, join our Linked-In
discussion forum… the possibilities are endless when we work
together toward a common goal!
Tamara Hancock is membership and marketing coordinator
for the Powder Coating Institute. She can be reached at
thancock@powdercoating.org.