There are two primary reasons to coat an object – to protect and to beautify. The inclusion of color into a formula satisfies the latter objective. Before delving into the particulars of pigmentation, a few definitions are in order. Colorant pigments are sometimes referred to as prime or opacifying pigments.

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We often think of technology in terms of software, computers, robotics or other tangible machinery that automates some part of our daily lives.

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When you think of playground equipment, you might envision bright primary colors – a twisty blue slide beside brilliant red monkey bars.

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When comparing two samples with the same pigmentation, but different degrees of gloss, the one with the higher degree of gloss is visually perceived as darker and more saturated than the matte sample. For this reason, it is very important to measure both surface effects separately.

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Video provides an overview of the family owned business and features a fun look inside the facility in Franklin, Wisconsin.

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This new line of Air Make-Up Units are fully customizable.

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Charlie Shaver to Continue with Axalta as Non-Executive Chairman

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Adds high-temperature furnaces to their product offerings, and proudly carries on the HTF brand.

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AkzoNobel has received a renewed Environmental Product Declaration (EPD) for its Interpon D series of powder coatings.

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Gema USA Inc. announces the addition of Lawrence “Mac” McKane III as a Gema Territory Manager in the west region.

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